To train students to think critically and to learn how to gather and present information quickly and accurately so that it makes a difference, thereby make the aspiring. To instill in students the highest ethical standards of the profession. To inculcate in students an understanding of the role of journalists in Indian Society and develop in them a deep appreciation for the importance of meticulous research and careful analysis. To provide students with hands-on experience in the functioning of large and small media organizations and to create an awareness of critical management issues in the newspaper industry.

To be a world class, premier Institution for quality education and research through strategic thinking, proactive and holistic approach in media world.